In 2016, the fashion world buzzed with the announcement that British actress Lily James would become the new face of Burberry's iconic My Burberry fragrance family. This marked a significant shift, as James replaced supermodels Kate Moss and Cara Delevingne, who had previously lent their star power to the brand's signature scent. The choice of James, known for her captivating performances in productions like *Downton Abbey* and *Cinderella*, signaled a strategic move by Burberry, aiming for a fresh, sophisticated image that resonated with a broader audience. This article will delve into the details surrounding this announcement, examining its impact on the brand and exploring other relevant Burberry news from around the same period. We'll also address some frequently asked questions regarding discontinued products, new releases, and the company's financial performance.
Lily James and the My Burberry Legacy:
The selection of Lily James was a calculated move. Moss and Delevingne had successfully embodied the My Burberry brand, representing a cool, confident, and quintessentially British aesthetic. However, as trends evolve, so do brand ambassadors. James brought a different kind of allure – a classic elegance blended with a modern sensibility. Her portrayal of strong, yet vulnerable female characters in film and television resonated with the evolving image Burberry sought to project. The campaign imagery beautifully captured this, showcasing James in both classic and contemporary settings, highlighting the timeless appeal of the fragrance while also reflecting a contemporary spirit. The campaign emphasized the scent's sophisticated floral notes and its connection to the heritage of Burberry's iconic trench coat. This move showcased Burberry's ability to adapt and remain relevant in the ever-changing landscape of the luxury fragrance market.
Why is Burberry Discontinued? (Addressing Misconceptions)
It's important to clarify that the statement "Why is Burberry discontinued?" is inaccurate. Burberry, as a global luxury brand, is far from discontinued. However, like many fashion houses, Burberry does discontinue specific products from time to time. This is a common practice within the industry, driven by various factors:
* Shifting Trends: Fashion trends are constantly evolving. A fragrance or clothing item that was popular a few years ago might lose its appeal as consumer preferences change. Discontinuing these items allows the brand to focus on newer, more relevant products.
* Inventory Management: Maintaining a streamlined inventory is crucial for efficiency. Discontinuing slow-moving items frees up resources and storage space, allowing the brand to invest in more successful products.
* Reformulation and Rebranding: Sometimes, a product is discontinued to make way for a reformulated version or a complete rebranding. This allows the brand to refresh its offerings and appeal to new customer segments.
* Seasonal Collections: Burberry, like many other brands, releases seasonal collections. Items from previous seasons are often discontinued to make room for the latest designs.
It’s crucial to understand that discontinuation doesn't signify the brand's failure; rather, it's a strategic business decision aimed at optimizing its product portfolio and maintaining its position as a leading luxury brand.
New Burberry for Girl:
Following the Lily James campaign, Burberry continued to expand its offerings for women. While specific product names are difficult to list comprehensively without access to Burberry's full historical product catalogue, several key themes emerged:
current url：https://mitomw.h862a.com/global/new-face-of-burberry-2016-32135